Simple Sells! – Writing for the Web

Simple Sells! – Writing for the Web

If a photo can convey what you have to say, then keep it at that! If it is a word, or a proverb, then enough said. That’s advise from Jeff Bullas that is worth considering. He recommends to keep the words, storyline, headlines, images and all simple. Don’t...
Brand YOU – an online celebrity or John Doe?

Brand YOU – an online celebrity or John Doe?

You’re a professional, you’ve worked in companies that guard their brand. You know what that’s like. A marketing  team enforces identity guidelines, everyone must use consistent fonts, colors, use the right language in the media and more. Just as you...

Arabs love to watch! video rules social media

Content is king.  Video is Emperor in the Arab world.  Don’t wait for a Monitor Report on the matter. Check out the numbers of hits accumulated by regional youtube video production channels: Saudi Satire video production machine “la yekthar” and...