Simple Sells! – Writing for the Web

Simple

SimpleIf a photo can convey what you have to say, then keep it at that! If it is a word, or a proverb, then enough said. That’s advise from Jeff Bullas that is worth considering.

He recommends to keep the words, storyline, headlines, images and all simple. Don’t make the reader work hard.

I would add another point for non-profits looking to raise funds through their communication.  Keep the emotions simple and clear.  Think of the emotional narrative, and stick to one emotion you want to elicit from the reader.

It is advise we’re taking seriously on barakabits.  Can you tell what emotion we are focusing on? Can we make it any simpler?

The Power of Simple Writing – Jeffbullas’s Blog.

Once upon a school – Betine

Iqra Learning Center - Palestine

Iqra Learning Center - Palestine

Spending 4 hours on the King Hussein border can be beneficial after all! I met a Palestinian-American (Wissam) who was visiting Palestine to evaluate a unique social initiative a friend of his started. We talked briefly, and met later in Ramallah.  Amal came with Wissam and took me on a tour of  the “Iqra Learning Center” in her husband’s hometown Batin.

When Amal moved to the West Bank from Fredrick MD. she saw a lot of kids roaming the streets of the village.. kids who should have been at school.  She learned that due to over populated classrooms, learning disabilities and their “special needs” they weren’t able to stay in school. Having seen many special ed programs in the US, she converted her garage to a tutoring center.

Her approach had such a positive impact, kids told their friends, who brought others and she ended up with three garages full of students.  Amal and her husband reached out to the community, got teachers, supplies and ran the program for the past two years.  She supported 100 students. Most are children of framers who cannot afford to pay and offer olive oil instead.

Today, 175 more students are wait-listed.  Amal rented out a larger space and is determined to continue her tutoring program.  Amal needs school supplies, furniture, books and computers.

Share my Dabba – A small sticker can make A BIG DIFFERENCE – YouTube

Share my Dabba - India

Share my Dabba - IndiaAs Ramadan approaches, we’re all thinking of ways to give. Charities and non-profits are looking for creative ways to reach out to the community.  Here’s a 2 minute video example of an initiative that works in India and can be  replicated in our region using local models.

[youtube=http://www.youtube.com/watch?v=00XPkmlF7g8&w=425&h=350]

SHARE MY DABBA – A SMALL STICKER CAN MAKE A BIG DIFFERENCE – YouTube.

here’s how your charity can replicate their success:

  1. Consider a campaign that builds on an existing food/beverage distribution network.
  2. Define your campaign objectives; keep it simple!
  3. Identify the people who’ll help you make it possible
  4. Create the message to reach them and get them on board
  5. Figure out your distribution channels
  6. Select communication channels where your supporters are likely to be (reach mass audiences of supporters through social media).
  7. Create simple content (photos, home-made videos)  that have a high emotional value.
  8. Start small and watch it grow.
  9. Measure your success and report on it to your stakeholders.
  10. Be patient with your program. Watch it grow slowly, it will have a longer lasting impact.

For a regional example check out the Family Kitchen in Jordan

For more on Share My Dabba check out lighthouse insights

Relevant organizations providing support in Ramadan: PMRS  Nakhweh

Its a good day to save lives!

Dr. Idriss Gharbaoui

How often do you get to see a life-changing operation? I observed a two today and I’m over the moon with excitement!!

A 7am start in operating room at Bahrain Hospital in Ramallah. Dr. Meyer administers the necessary dose of anesthetics, while Dr. Idriss Gharbaoui got his tools ready to work on little Ayoub’s hand. Image

Within forty minutes, Ayoub’s disfigured, and non-functioning hand transformed to a healthy looking and functioning one.

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I am blessed that I get to do amazing work daily fundraising and building capacity with social businesses and charities. Field work reminds me of why I do it.  Seeing little Ayoub’s life changing surgery gave me drive for the coming year to do more.

Working side by side with this volunteer team of doctors and nurses who have been performing surgeries in less than optimal conditions for a week is humbling. They’re creativity and dedication is admirable.  It was a great day to change lives 🙂

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for more on the Palestine Children’s Relief Fund visit www.pcrf.net

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